Market Research of a Magazine


    Market research of a magazine is important because this allows the magazine to be presented to its audience and how it will interact with it. You have to create a strategy so you can have an effective way to present this. 

   To do market research, you need a strategy to learn about your audience, research to attain subscribers, and secure advertising sales. You can do this by researching to develop a circulation strategy, benchmark customer satisfaction, sell advertising, syndicate and sell to your advertisers. 

   Firstly, you will need to define your objectives. This can be keeping current subscribers, gaining a larger audience, winning more advertisers, etc. Then you have to find out what you already know and use that to the best of your ability, along with the things you’re going to learn. And since you already are aware of what you know, you now have to make up for what you don’t. Now you want to build your research plan based on your objectives and the things you don’t know. During this sort you need to do quantitative and qualitative research. Then you need to formulate a survey for your audience. Lastly, you will continue doing this as you publish your product to make sure your audience is happy with that material you put out.  

Image received from: https://www.customlogocases.com/blog/how-to-do-market-research/

Information received from: https://www.spyglassintel.com/five-steps-to-develop-an-effective-magazine-market-research-strategy/

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